Essential Amaré

Tipo

Comercial

Year

2023

Área

70 m²

Location

Jacareí - SP, Brazil

By integrating the new space with the existing location, we created a more contemporary, organized environment aligned with the company's young and modern positioning.

Developed for the renovation and expansion of Amaré Essencial at Jacareí Shopping, this project transformed the store's expansion into an opportunity to strengthen the brand identity and enhance the shopping experience. By integrating the new space with the existing point, we created a more contemporary, organized environment aligned with the company's young and modern positioning.

The project prioritized the flexibility of product display through modular displays, allowing for different compositions according to collections and campaigns. The lighting was redesigned to enhance the pieces, highlighting illuminated clothing racks and a lighting system designed to emphasize product presentation. Circulation flows and the store layout were also reorganized, ensuring better use of the area and a more intuitive and pleasant shopping experience.